Top 5 Keyword Sources For Your Personal Brand

I’m often asked, “If I need nouns, how do I know what nouns to use?”

Keyword Sources For Your Personal Brand

Here is a simple list of some great places to begin growing your keyword list for yourpersonal brand.

1. Your Brain

I’m not being cheeky by saying that. I think we often overlook our own common sense because the online tools are so convenient.

Sit down with a blank paper and come up with as many industry specific nouns as you can. Don’t judge what happens, now is the time to get as big a list as possible. Later, we’ll hone it down.

2. Job Descriptions

I always tell people job boards are good for at least one thing… finding job descriptions to mine for keywords. Companies will often (not always) include the keywords they look for when screening resumes in the descriptions.

Find 5-10 related job descriptions (doesn’t matter what location) and pick out the nouns that seem to be recurring. Add them to your list.

3. Occupational Outlook Handbook

The United States Bureau of Labor Statistics publishes a book every year called the, “Occupational Outlook Handbook,” which you can download for FREE. It lists out job descriptions for each category of job.

Find your job description and mine for nouns to add to your list.

4. Google’s Keyword Tools

Another great place to brainstorm for keywords is Google’s keyword tool. Now that you have a longer list of possible keywords, begin to plug them into Google’s Keyword tool. It will produce a list of keyword terms being searched. This indicates the current popularity of the term and possibly it’s viability in your social media profiles.

5. Your Top 10

Now that you have a long list of words, and you have a sense of how popular those words are it’s time to cross off the ones that wont work and keep the ones that will. I like to have a top 10 list.

Ten is an easy number to manage and to keep in mind while writing your profiles.

Good luck and please let me know how your keyword research is going in the comments below!